Endnotes
    1.
    Marco Iansiti and Karim Lakhani, “What the Companies on the Right Side of the Digital Business Divide Have in Common”, Harvard Business Review, January 31, 2017, https://hbr.org/2017/01/what-the-companies-on-the-right-side-of-the-digital-business-divide-have-in-common
    2.
    Sully Barrett, “$7 trillion to be invested in making work more digital by 2023: ServiceNow CEO”, CNBC, April 30 2020, https://cnb.cx/3tQ98Kg
    3.
    Texeira, Thales, Unlocking the Customer Value Chain (New York: Currency, 2019)
    4.
    Klaus Schwab, The Fourth Industrial Revolution (New York: Currency, 2016)
    5.
    Peter H. Diamandis and Steven Kotler, The Future is Faster Than You Think (New York: Simon & Schuster, 2020)
    6.
    Dave Gray and Thomas Vander Wal, The Connected Company (Sebastopol: O’Reilly Media, 2014)
    7.
    Ron Westrum, A Typology of Organisational Cultures (Quality and Safety in Health Care 13, no. suppl 2, 2004)
    8.
    Daniel Lyons, “We Start with the Customer and We Work Backward.” Slate, Dec 24, 2009, https://slate.com/news-and-politics/2009/12/jeff-bezos-on-amazon-s-success.html
    9.
    Nicole Forsgren, Jez Humble, Gene Kim, Accelerate: Building and Scaling High Performing Technology Organizations (Portland: IT Revolution Press, 2018)
    10.
    Gene Kim, The Unicorn Project (Portland: IT Revolution Press, 2019)
    11.
    Guo Xiao, Gary O’Brien, Mike Mason, Digital Transformation Game Plan (Sebastopol, California: O’Reilly Media, 2019)
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